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Learn about personas
and Goal-Directed Design from the people who invented them!

Interaction design

Our four-day session is an intensive, hands-on workshop led by senior Cooper designers. We'll show you how to:

  • Identify, clarify and reframe business opportunities and product strategy
  • Plan and conduct field research to develop a deep understanding of your users
  • Turn research data into a set of personas that guide (and sell!) the design
  • Use scenarios and goals to identify and prioritize requirements
  • Use scenarios to define the right interaction framework
  • Apply these methods to everything from pie-in-the-sky innovation to minor product updates

As the foundation course in the Cooper U curriculum, the Interaction Design session was created for usability and design practitioners, product managers, developers, and anyone else who strives to fill the gap between a list of requirements and what actually gets built.

Upcoming classes

Mar 6-9, 2012
Apr 10-13, 2012
May 1-4, 2012
Download the course outline, which also contains travel and lodging information.
Register 30 days in advance for $100 off the regular rate of $2250! There's also a $50 discount for group registration or for individuals registering for more than one class. All sessions are limited to 20 participants.
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tel: +1 415.267.3500
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tel: +1 415.267.3500
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